- Competition
The more competitive your industry, the more SEO will be needed for your website to reach the first page. If your competitors are well established on line they have probably established effective link profiles and have strong content all the things Google love. Rather than compete for the keywords with strong competition, go after long tailed keywords, but ensure you research suitable keywords before you start.
- Optimization
It’s not just about having a mobile friendly site, for Google to see you there are certain musts when building or re-developing your site. You need to ensure Google Analytics are installed and tracking with relevant goals set and if possible with a monetary value. Make sure your Adwords Accounts are also linked to Google Analytics and all social widgets are installed. Check your bounce rate and session time, the more you know about your visitor the more you can improve your site. Google’s algorithm uses relevance to determine whether a page is the best result for any search keyword: Relevance is determined using the topic of the page (keyword density, headings, title tags and other on-page factors). Your title tag is the text that will be displayed by Google, make sure it tells your customers exactly what you do and feature relevant keywords. This is just a start, there’s loads more you can do.
- Limited Links
Quality not quantity is the key, links should complement your site. Links with relevant anchor text inform Google about your page topic and increases your keyword relevance, this helps verify how trustworthy your site is. Links from social media sites can also benefit your site. Promote any new products, special offers or blogs you have on Twitter, Facebook and other relevant sits to encourage users to link to your page. Remember links need to be continually updated and checked.
- Content
Sites that are content-rich perform better with Google and other search engines, especially if that content is relevant, well written and trustworthy. Descriptions, images and links to your site to help inform search engines and visitors a good idea of what your site is about. Remember if it helps people learn more about your page’s topic, it will help you rank higher. People naturally share useful content and content that has real value will attract links on its own. This will improve SEO and organically boost your page ranking, whilst building customer following. Don’t forget Blogs, another fabulous way of boosting your site’s performance.
- Design
Finally, but most importantly design, if people don’t like the look of your site they won’t stay long and as mentioned earlier Google don’t like high bounce rates. The user journey needs to be flawless and engaging. Menus and navigation tools must be clear and simple to follow. Make sure your design is responsive and quick loading, there’s nothing worse than waiting ages for a page to load. Websites date quickly as technology moves forward, invest in a site refresh or re-design and you will see a difference in traffic and rankings.
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